Travel Gear: Trekking Gloves

In Marketing class I learned about a man who had a bunch of folding stools to sell. He first positioned them as general-purpose folding stools, but there were no takers. He sold them all when he positioned them as fishing stools. A well-positioned product connects with a specific market. With a bit of luck, the…… Continue reading Travel Gear: Trekking Gloves

LHR/ATH

Aegean LHR/ATH, US$116, exit row, empty seat beside me, free hot meal and wine, Bennett/Gaga on Android. #grateful

Next up: Greece

Onwards to Greece. This afternoon: London Heathrow–Athens. Tomorrow morning: Athens to Kalambaka by train.